Insights & News

Join us for a free webinar on August 21st at 10:00 AM PST where we dive into the essentials of leveraging data insights and audience segmentation for a Data-Driven Deposit Strategy and Personalized Journey program, designed to supercharge your credit union or bank’s growth.

Strum Platform is now one of the leading analytics marketing technologies in the credit union and banking industry. It helps financial leaders actionalize their data to generate new deposits and loans using machine learning and AI, through intelligent targeting and highly personalized marketing automation.

In this essential webinar, we delve into the tactics and strategies financial institutions can utilize to attract, retain, and maximize deposit dollars amidst a challenging high-interest rate environment.

Financial institutions today face a fast-rising level of competitive challenges to growing the right members, remaining relevant to consumers (especially younger audiences), and building stellar brand experiences in channels that help them stand apart.

SEATTLE, WA., April 20, 2021. Strum, a financial services strategic marketing and brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union in San Luis Obispo, CA, as the latest client on their cloud-based data analytics solution Strum Platform.™

When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens.