Privacy Page
Privacy policy
This page was last updated on 20 April 2024.
Strum Platform Privacy Policy
Last updated: 7/15/2024
Strum Platform Inc. (“Strum,” “we,” or “us”) is committed to respecting your privacy, protecting your personal information, and being transparent about its treatment of your personal information.
1. What Is This Privacy Policy?
This Privacy Policy (this “Privacy Policy”) explains how Strum collects, processes, transfers, and shares your personal information. This Privacy Policy also describes the rights you have regarding Strum’s use of your personal information, the measures Strum takes to protect the security of the data, and how you can contact us regarding our privacy practices.
This Privacy Policy applies when you browse, visit, or use our website at https://www.strumplatform.com/ (the “Site”), sign up and use our customer data platform, including without limitation, cloud-based application suite (and any optionally procured modules), API, database, and networks (the “Platform”), and otherwise interact with Strum, such as to request customer service or technology support, attend an event, and engage in marketing activities with us (collectively with the Site and Platform, the “Services”). If you do not agree with this Privacy Policy, please do not access or use our Services or any other aspect of Strum’s business.
As used in this Privacy Policy, “personal information” means information that identifies, relates to, describes, can be associated with, or could reasonably be combined with other information to identify you as an individual. As used in this Privacy Policy, “Customer” refers to any entity and includes such entity’s employees, consultants, or other authorized users, that accesses or uses Strum’s Services and has executed a subscription agreement or placed an order with us. “Third Party Licensor” refers to any third-party data sources from which Strum licenses data to deliver the Services to our Customers. “You” broadly refers to individuals, including the Site visitors, Customers’ end users, and individuals whose information is licensed to us from Third Party Licensors. Personal information is also referred to as “information about you.”
2. What Personal Information Do We Collect and Receive?
In connection with the provision of the Services, we collect and receive the following types of personal information.
Personal Information Customers Provide to Us
Account Information. When Customers create or update a Strum account, they provide us with certain account-level information, such as username, password, email address, phone number, employer name, job title, and/or similar account details.
Customer Data. Customers may submit personal information about their end users to us for the purposes of analytical and customer database platform services. This information may include an end user’s name, email address, physical address, phone numbers, and behavioral and transactional data. For clarity, Customer Data excludes Third Party Data and Consumer Profile Data (both defined below).
Contact Information. Customers provide us with some basic contact information such as name, email address, and phone number.
General Communication Information. When Customers contact us or report problems to us via email, phone call, or online web forms, we will be provided with certain contact information (such as, first and last name, phone number, email address, physical address, employer name, job title), a summary of the issues, any other documentation, screenshots or information that would be helpful in resolving the issue, as well as any other content that provided to us.
Marketing and Training Information. Customer’s authorized users may provide us with personal information such as when they request a demo or to contact our sales, register for an event or online webinar or training, sign up to receive emails or newsletters, complete a survey, or through other marketing activities. Such personal information may include first and last name, employer name, job title, work email address, work address, phone number and the content of your request.
Personal Information We Receive from Third Party Licensors
Third Party Data. We receive personal information from our Third Party Licensors, who supply us with certain national consumer, household, and business demographic information. We may also collect personal information from publicly available sources. Such Third Party Data may include the following: name, physical address, email address, phone number, demographic data, estimated income levels and information about consumer product preferences. We may append such Third Party Data with Customer Data to provide Services to our customers.
Personal Information We Infer from Customer Data and Third Party Data
Consumer Profile Data. We analyze Customer Data and Third Party Data to draw inferences and create consumer profiles, which reflect a consumer’s preferences, economics, characteristics, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. This analysis helps us identify behavioral patterns and provide insights to our Customers.
Personal Information We Collect from Site Visitors
If you visit our Site, we automatically collect certain personal information about you, including your IP address and other usage data as described in the “Personal Information We Collect Automatically” section below.
If you request a demo of the Platform, we collect data including your name, company’s name, work email address, and your messages.
If you contact us via the Site, we collect data including the subject, your work email address, and your messages. We also collect this data and other information you share if you contact our sales team for information.
Personal Information We Collect Automatically
When you visit and access our Site and use our Platform, we collect certain personal information using automatic data collection technologies. These technologies include cookies and web beacons (also known as pixel tags and clear GIFs). The personal information collection associated with them is described below.
Logs. We automatically collect and store information in our logs, including your browser type, operating system, Internet Protocol (IP) address, domain name, pages you navigate to on our Site, click-activity, referring website, and date/time stamp for visitors.
Location Information. When you access our Site, we collect your location from your IP address to determine your inferred location.
Device Information. We collect information about your devices such as device make, model, operating system and version number, and any unique identifying data broadcasted from your device when visiting our Site.
Site Interactions. We use technology to monitor how you interact with our Site, including which links you click on, the pages you view, or information that you type into our online forms.
Cookies. We use cookies and web beacons (also known as pixel tags or clear GIFs) to collect information about your visit. Cookies are small text files that a website stores on a user’s device while the website is viewed. They may contain information such as your IP address, browsing history, preferences, and settings. Any browser visiting the Site will receive cookies from us. We also place cookies in your browser when you visit non-Strum websites that host our plugins or tags. If you do not want to receive cookies, you can change your browser settings on your device. Most browsers also provide functionality to review and erase cookies, including Strum cookies.
3. Why And How Do We Use Personal Information?
We may use personal information for the following business purposes:
· to communicate and respond to your requests and inquiries to Strum;
· for the performance of our Services;
· for security and compliance;
· to manage our Customers, suppliers, and partner relationships, including processing purchases;
· to analyze, develop, improve and optimize the use, function and performance of the Site and products and services;
· to comply with applicable laws and regulations and to operate our business.
We may use personal information for the following commercial purposes:
· to market our products and services or related products and services, and to tailor our marketing and sales activities to your or your company’s interests.
These purposes are described below in further detail.
To communicate and respond to your requests and inquiries to Strum
If you contact us (such as by submitting contact forms on the Site, sending an email, or visiting our social media platforms), we process your information to communicate with you and respond to your requests or inquiries. We also process personal information to understand, diagnose, troubleshoot, fix issues, and provide customer support with the Services.
Strum may process personal information to perform necessary activities related to the Services, including testing and applying new product or system versions, patches, updates, and upgrades, as well as resolving bugs and other issues reported by the client.
Security and Compliance
We may process personal information for the following purposes:
· To help keep our Services secure, including security monitoring and identity management.
· To investigate and prevent potential fraud or illegal activities involving our systems and networks, including preventing cyber-attacks and detecting bots.
· To administer our backup disaster recovery plans and policies.
· To confirm compliance with licensing and other terms of use (license compliance monitoring).
To manage our Customers, suppliers, and partner relationships, including processing purchases.
If Customers place an order for our Services, or if suppliers or business partners provide services to Strum, we process information about Customers' consumers and relevant information about suppliers or business partners to engage in and administer the transactions. This may include sending invoices, making payments, managing orders, and helping Customers, suppliers, and business partners get started and adopt our Services.
To analyze, develop, improve and optimize the use, function and performance of our Services
We may process personal information to analyze, develop, improve, and optimize the use, function, and performance of our Services. This includes quality assurance, training purposes, and marketing and sales campaigns. We also derive and receive information related to Customers’ use of the Service in an aggregate and anonymized manner, including compiling statistical and performance information related to the provision and operation of the Service. If our Services permit you to participate in interactive discussions, create a profile, post comments, opportunities, or other content, communicate directly with another user, or engage in networking activities, we may process personal information while moderating these activities.
To comply with applicable laws and regulations and to operate our business
In some cases, we have to process personal information to comply with applicable laws and regulations, such as responding to a request from a regulator or defending a legal claim. We may also process personal information in the performance and operation of our business, including conducting internal audits and investigations, finance and accounting, archiving, and insurance purposes.
To market products and services and to tailor marketing and sales activities
Strum may use information about you to notify you about new product releases, service developments, events, alerts, updates, prices, terms, special offers, and associated campaigns and promotions (including via newsletters). Strum may also use personal information to advertise Strum’s products and services or related products and services and to have our distributors, resellers, or partners notify you about our products or services or their related products or services (such as via joint sales or product promotions). We strive to tailor your website visit, marketing experience, and our communications to your expressed interests.
4. For What Period Do We Retain Personal Information?
We keep personal information received for as long as you use our Services or as required to fulfill the purposes for which it was collected, provide the Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce agreements, and comply with laws.
We determine the appropriate retention period for personal information based on the amount, nature, and sensitivity of the personal information being processed, the potential risk of harm from unauthorized use or disclosure of the personal information whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation). We delete personal information when (a) it is no longer used for any purposes, or (b) a data subject requests deletion of their personal information or objects to us processing their data pursuant to their legal rights (unless we have a valid legal justification to retain it, such as to resolve disputes or comply with our legal obligations).
For instance, Strum maintains personal information for the following retention periods:
Information we collect to engage in transactions with our Customers, suppliers and business partners, and to process purchases of our products and services, will be retained for the duration of the transaction or services period, or longer as necessary for record retention and legal compliance purposes.
- If you have registered for a Strum account, your account information will be retained for as long as you maintain an active account. Your account and account information will be deleted if you do not log in for six consecutive months. Strum retains records of that deletion for thirty days.
- If you have registered for our newsletters and blogs, your subscription data will be retained for as long as you are subscribed to our distribution lists.
5. How Do We Share Your Personal Information?
When third parties are given access to personal information, we will take appropriate contractual, technical and organizational measures designed to ensure that personal information is processed only to the extent that such processing is necessary, consistent with this Privacy Policy, and in accordance with applicable law. We do not share personal information with third parties except in the circumstances described here.
Within Strum and With Our Affiliates
We may share the personal information we receive with our employees and contractors who are authorized to access personal information only to the extent necessary to serve the applicable purpose(s) and to perform their job functions. We may share the personal information we receive with our subsidiaries and affiliates, if any, for the purposes described in this Privacy Policy.
With Our Customers
We may append Third Party Data with Customer Data to provide Services to our Customers. In addition, we may also draw inferences and create Consumer Profile Data to provide Services to our Customers.
To Our Service Providers
We may share personal information with third-party service providers who perform services on our behalf. Examples of these services include order fulfillment, website management, information technology and related infrastructure provision, email delivery, auditing, and other similar services. These providers are contractually required to treat your personal information as confidential and secure, and to use it only to provide the services we have requested.
As Required by Law
We may disclose your personal information: (i) if we are required to do so by law or legal process, (ii) in response to a request from a court, law enforcement authorities, or government officials, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
In a Business Transfer or Transaction
We reserve the right to transfer personal information we have in the event of a corporate business transaction, like a reorganization, merger or acquisition, divestiture, joint venture, sale of company assets, or in the event of insolvency, bankruptcy, or receivership. In these cases, personal information could be transferred to third parties as a business asset. Should such a transfer or transaction occur, we will use reasonable efforts to direct the transferee to use personal information in a manner that is consistent with this Privacy Policy.
6. How Do We Transfer Your Personal Information?
We do not process or transmit any personal information outside of the United States. Your personal information may be transferred to – and maintained on – computers located outside of your state, where the data protection laws may differ from those of your jurisdiction.
7. How Do We Protect Your Information Security and Manage Data Breach?
Data Security
Strum has implemented appropriate technical, physical, and organizational measures to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access, as well as other forms of unlawful processing, including unnecessary collection or further processing.
Strum maintains technical and organizational measures to prevent accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access to personal information. Employees are required to uphold the confidentiality of personal information, supported by written confidentiality agreements and compliance with company policies on protecting confidential information.
Incident Management and Data Breach Notification
Strum promptly assesses and responds to incidents that indicate unauthorized access to or handling of personal information. If Strum determines that an incident involving personal information qualifies as a breach of security—resulting in misappropriation, accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access to personal information transmitted, stored, or processed on Strum systems compromising its security, confidentiality, or integrity—Strum will promptly notify the Customers. As Strum gathers information about the breach or as it reasonably becomes available, and to the extent permitted by law, Strum will provide the Customers with additional relevant details concerning the breach.
8. What Are Your Privacy Rights?
Depending on the applicable privacy and data protection laws that apply to your situation, you may be able to exercise the following rights regarding your personal information processing by us:
Right to Know
You have the right to request us to confirm whether we process your personal information or not; a copy of such personal information; and information on the use of your personal information in a clear, transparent, and understandable way (as provided in this Privacy Policy).
Right to Correct
You have the right to request that we correct personal information we have collected from you that may be obsolete, inaccurate or incomplete.
Right to Delete
You have the right to request that we delete the personal information we have about you, subject to certain exceptions such as compliance with our legal obligations.
Right to Restrict or Stop Processing
You have the right to request the restriction of the personal information processing during a limited period of time under certain circumstances. You have the right to request that we limit or stop our processing of your personal information.
In addition, you can control your personal information by exercising the opt-out option of the following:
• Email communications: To stop receiving future emails, simply click on the unsubscribe link located at the bottom of any email. Please note that you will still receive other transaction-related emails that you have specifically requested. Certain types of important communications, such as updates to our terms or privacy policy, cannot be opted out of.
• Cookies and similar technologies: You have the ability to control the placement of cookies and similar technologies used on our site according to your browser or device settings. You must opt out separately on each browser and device as necessary.
Depending on your state of residence, you may have additional local rights with respect to our processing of personal information.
To exercise your rights, please contact us by using the information in Section 11 below. We try to respond to all legitimate requests within one month unless otherwise required by law and will contact you if we need additional information from you in order to honor your request or verify your identity. Occasionally it may take us longer than a month, taking into account the complexity and number of requests we receive.
9. Do You Collect Information from Children?
Our Services are not directed to or intended for minors and Strum does not promote or market its services to minors, except in very limited circumstances as part of specific educational outreach programs with parental permission. If you believe that we have mistakenly or unintentionally collected personal information of a minor through the Site or Platform without appropriate consent, please notify us through our inquiry form so that we may immediately delete the information from our servers and make any other necessary corrections. Additionally, please use this same form to request removal of content or information that was posted to our sites when the registered user was under the age of 18. Please note that such requests may not ensure complete or comprehensive removal of the content or information, as, for example, some of the content may have been reposted by another user.
10. Changes To This Privacy Policy
This Privacy Policy may be updated periodically to reflect changes in our privacy practices.
This Privacy Policy may be updated periodically to reflect changes in our business practices. We will notify you of any significant changes to our Privacy Policy and indicate at the top of the notice when it was most recently updated.
11. Contact Us
If you have any questions or comments about this Privacy Policy, the ways in which Strum collects and uses your information described herein, your choices and rights regarding such use, or wish to exercise your rights, please do not hesitate to contact us at: support@strumplatform.com, or write to us at:
Strum Platform Inc.
2033 6th Ave Ste 600
Seattle, WA 98121
