Great Lakes CU CMO, Allison Vitelli shared, “We don’t want to just sell products to our members, but empower them with education and timely services that help them live their best life, wherever they are in their journey. We chose Strum Platform because it gives us powerful analytics insights and automation to learn more about our members, then offer them exactly what they need, right when they need it. We see the business results of our marketing daily, to ensure we’re focusing on the right things, not wasting time or resources.”
Strum Platform is the latest generation of cloud marketing technology solutions designed to help financial leaders solve the complex “Last Mile” to identify ideal segments, deepen engagement, lending and simplify user experiences. Using rich 1st party data, enriched big data, open API’s, PowerBI™ and AI insights, fully integrated with omni-channel marketing automation, the platform simplifies and improves personalization, profitability and performance.
We chose Strum Platform because it gives us powerful analytics insights and automation to learn more about our members, then offer them exactly what they need, right when they need it. We see the business results of our marketing daily, to ensure we’re focusing on the right things, not wasting time or resources.
— Allison Vitelli, Great Lakes CU CMO
Team One FCU VP Marketing, Jenny Jimenez shared, "Team One is excited to partner with Strum as a solution for our advanced data analytics and marketing automation needs. We chose to partner with Strum because of their performance capabilities, high service standards and reputation in the industry. The implementation of Strum and Prisma Campaigns will allow us to meet changing consumer needs and remain competitive in the financial services industry."
We chose to partner with Strum because of their performance capabilities, high service standards and reputation in the industry.
— Jenny Jimenez, Team One FCU VP Marketing
Advancing brand experiences and smart relationship building requires collaboration among teams using clean data linked with simple, visualized PowerBI dashboards and AI insights into consumers lives, behaviors and journeys. By measuring daily product sales, conversions and marketing ROI, Strum Platform helps leaders make fast, agile decisions to improve performance.
Strum Platform CEO Mark Weber added, “We’re providing our clients deep insights into their customers lives, algorithms and automation to optimize relationship growth across channels.
