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Personalization

Webinar: Inspiring Buy-In

Supporting Customers during Economic Downturns: How Financial Institutions Can Foster Loyalty

Supporting Customers during Economic Downturns: How Financial Institutions Can Foster Loyalty

ORNL FCU Selects Strum Platform for Marketing Analytics

The $3.1 billion ORNL Federal Credit Union here has signed on with Strum Platform to use the company’s Azure cloud-based marketing analytics technology platform.

Five Stages of a Successful Customer Data Analytics Journey

If you have ever been a part of a data analytics transfor- mation of your customer data and advanced marketing technology systems (and results tracking), you know that it can be a rewarding process as you move towards designing simpler, more personalized customer experi- ences and generating improved marketing performance. It’s also a journey that often takes longer and involves far more resources than most leaders ever initially estimated.

Four more Credit Unions advance to Strum Platform Next Gen Analytics Marketing Technology Platform

SEATTLE, WA., March 24, 2023, Strum Platform™ announced today it signed the $3.4 billion, Charleston, SC-based South Carolina FCU; the $1.5 billion, Ventura, CA-based Ventura County CU; the $350 million, Middletown, Ohio-based MyUSA Credit Union, and the $180 million, Portland, Oregon-based Trailhead CU, to their Azure™ cloud-based marketing analytics technology platform.