Platform Key Features
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StrumAI™
StrumAI™ consumer insights and intelligence to act on (private LLM)
ML Predictive Triggers
ML predictive triggers to fuel targeted growth and cross-selling
Personalized Journeys
Segmentation & customizable personas for personalized journeys
Strum Voice™
Marketing automation for automated onboarding & cross-selling journeys
Automated Daily Sales
Automated daily sales, ROI, YTD campaign and conversion tracking
80+ Dashboards
Actionable and visualized intelligence and insights to boost performance
Transactional Data
Transactional and payments data hosting and dashboards
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Profitability
Optimize opportunities to increase relationship profitability
Integrations & APIs
Marketing Automation
Strum Platform is data agnostic to ensure best of breed options for each client.
- Hubspot
- Braze
- Strum Voice
- Prisma Campaigns
Data Cloud
Strum Platform integrates with leading data cloud solutions.
- Databricks
- Snowflake
- Arkalytics
- Azure
Core Integrations
Strum Platform is fully integrated with major financial institution core processors.
- Jack Henry
- Corelation
- FiServ
- FIS
- CUAnswers
Digital Marketing
Strum Platform continues to expand integration to track full-funnel journeys.
- Simplifi
- Digital Onboarding
- Epsilon
- Dunn & Bradstreet
- Equifax
SMS
The leading SMS provider.
- Twilio
Direct Mail
Strum Platform integrates automatically with leading direct mail providers, allowing full personalization.
- PostcardMania
- PostGrid
Partners & Alliances
Enriched lifestyle segmentation & customizable personas
Strum Platform lets you create data-driven personas tailored to customers’ unique psychographics, demographics, and lifestyle needs. This enables hyper-targeted communications, personalized offers, and deeper, more profitable relationships.
