Strum Platform Blog

Join us for a free webinar on August 21st at 10:00 AM PST where we dive into the essentials of leveraging data insights and audience segmentation for a Data-Driven Deposit Strategy and Personalized Journey program, designed to supercharge your credit union or bank’s growth.

Strum Platform is now one of the leading analytics marketing technologies in the credit union and banking industry. It helps financial leaders actionalize their data to generate new deposits and loans using machine learning and AI, through intelligent targeting and highly personalized marketing automation.

Strum Platform, an Azure™ cloud-based financial marketing analytics technology, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP).

How well do you know your profit model? In today’s increasingly competitive financial services industry, member profitability has become a vital topic.

When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens.

In this essential webinar, we delve into the tactics and strategies financial institutions can utilize to attract, retain, and maximize deposit dollars amidst a challenging high-interest rate environment.

Financial institutions today face a fast-rising level of competitive challenges to growing the right members, remaining relevant to consumers (especially younger audiences), and building stellar brand experiences in channels that help them stand apart.

Inspiring Buy-In: Transforming Member Experience Through Data

SEATTLE, WA., April 20, 2021. Strum, a financial services strategic marketing and brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union in San Luis Obispo, CA, as the latest client on their cloud-based data analytics solution Strum Platform.™

From a strategic perspective, the initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey in terms of opportunity for deeper engagement, establishing the foundation for a positive, long-lasting relationship.

Digital transformation is one of the most important initiatives that a financial institution can undertake in order to stay competitive. A 2021 study done by the Boston Consulting Group on digital transformation showed that only 35% of 850 companies evaluated achieved their digital transformation objectives.

SEATTLE, WA., March 24, 2023, Strum Platform™ announced today it signed the $3.4 billion, Charleston, SC-based South Carolina FCU; the $1.5 billion, Ventura, CA-based Ventura County CU; the $350 million, Middletown, Ohio-based MyUSA Credit Union, and the $180 million, Portland, Oregon-based Trailhead CU, to their Azure™ cloud-based marketing analytics technology platform.

Financial leaders are swimming in a sea of valuable data. But few have translated it into insights to drive adaptive growth strategies and meaningful initiatives that boost member experiences and deepen relationship engagement.

If you have ever been a part of a data analytics transfor- mation of your customer data and advanced marketing technology systems (and results tracking), you know that it can be a rewarding process as you move towards designing simpler, more personalized customer experi- ences and generating improved marketing performance. It’s also a journey that often takes longer and involves far more resources than most leaders ever initially estimated.

As financial leaders scramble to develop a data analytics road map to drive their digital transformation efforts, there is one mission-critical step they often fail to prioritize early enough to accelerate the path to building a successful data analytics program.

In 2017, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.

The $3.1 billion ORNL Federal Credit Union here has signed on with Strum Platform to use the company’s Azure cloud-based marketing analytics technology platform.

According to J.D. Power's 2022 U.S. Retail Banking Study, customers are more loyal to banks that deliver a meaningful customer experience and make efforts to support them in challenging economic times.

Every Credit Union feels they understand their best members. But, in truth, your best members are often the most difficult to understand.

Strum Platform™ announces their newest clients, Great Lakes FCU and Team One FCU, the 5th and 6th of their financial clients running on Jack Henry’s Symitar core system, to their Azure™ cloud customer data platform.

Today, successful marketing results require identifying, nurturing and targeting your fastest growing, most profitable and loyal segments; and then delivering a rich, highly personalized set of content and integrated experiences.

For over 35 years, the MCIF (Marketing Customer Information File) has been the workhorse for countless credit union and bank marketers. It's time to make a transition.

Strum Platform™ has added the $1 billion, Chicago, Illinois-based Great Lakes Credit Union, and the $750 million, Saginaw, Michigan-based Team One Federal CU, to their Azure™ cloud-based marketing analytics technology platform.

When the first wave of the pandemic hit in March, it accelerated a massive shift in digital technologies, forcing organizations overnight to move millions of employees to work at home.

The Strum Platform team is in San Diego for the Corelations 2023 conference. If richer customer insights that drive deeper relationships, help personalize journeys and automate marketing ROI results are important for your FI, let’s meet! Booth #35

They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance.