About us

About Strum Platform

Strum Platform's leadership has helped financial institutions adapt their growth strategies and accelerate performance for over 30 years.

hero-shape-1
a white background with squares and dots
Strum Platform leadership training

1

9

5

3

2
M

8

7

5

M

+

Members & Customers

3

5

8

9

6.

0

4

5

2

.5

M

Financial Accounts

9

2

3

3

$

3

9

2

3

3

5

3

2

8

4

B

Total Client Assets

Our founding story

Strum Platform emerged from Strum, a national marketing agency with 30 years advising credit unions and community banks.

Collaborating with financial leaders led us to a critical insight: the best strategies and marketing results came from rich, actionable customer data. But leaders struggled to implement their data effectively. So we set out to create the solution—a single platform to unlock customer insights, enhance experiences, enable personalization, and drive measurable marketing growth.

Welcome to Strum Platform™, the future of personalized financial services marketing.

Strum Platform's founding story
Latino Woman

Our mission

To unlock the potential for data to predict people’s unique life needs and challenges, then deliver highly-personalized solutions that improve lives - across all generations.

Leadership

Mark Weber

Ben Stangland

Ben Stangland

President

Read Bio

Lee Allen
COO

Lee Allen

COO

Read Bio

Bill Hasapidis
Director of Data Analytics

Bill Hasapidis

Director of Data Analytics

Zakir Hossain
Director of Development

Zakir Hossain

Director of Development

Read Bio

Rachel Jarvinen

Director of Product Management

Read Bio

Kristine

Kristine Ziccardi

VP of Professional Services

Read Bio

Laurie Flanders
VP of Client Solutions

Laurie Flanders

VP of Client Solutions

Read Bio

Jae Lee
Director of Client Solutions

Jae Lee

VP of Product Operations

Read Bio

Debb

Debb Westergren

VP of Professional Services

Read Bio

Katie

Katie Petschke

Director of Product & Professional Services

Read Bio

Read Our Latest Blogs

calendar
May 5, 2026
a clock that is in the middle of a circle
5 mins

3 Leadership Habits that Drive Consistent Growth in Credit Unions

3 leadership habits credit unions can use to turn data into action, align teams, and drive consistent, meaningful growth

calendar
April 14, 2026
a clock that is in the middle of a circle
3 min read

Strum Platform™ and FinGoal Partner to Deliver Deeper Member Personalization for Credit Unions and Banks

FinGoal integrates with Strum Platform to deliver personalized transaction insights, helping financial institutions activate deeper member intelligence at scale.

calendar
January 30, 2026
a clock that is in the middle of a circle
3 min read

Speed Wins. Even in Banking.

Banking’s edge is speed. Institutions that win turn widely available data signals into automated action fastest, closing the gap between insight and execution.

Want to learn more?

"My 15 years of leading financial institutions gave me a deep understanding of what data teams need to be successful. I believe Strum Platform is the future."
- Laurie Flanders, VP of Client Solutions at Strum Platform