About us

About Strum Platform

Strum Platform's leadership has helped financial institutions adapt their growth strategies and accelerate performance for over 30 years.

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Strum Platform leadership training

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Members & Customers

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Financial Accounts

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Our founding story

Strum Platform emerged from Strum, a national marketing agency with 30 years advising credit unions and community banks.

Collaborating with financial leaders led us to a critical insight: the best strategies and marketing results came from rich, actionable customer data. But leaders struggled to implement their data effectively. So we set out to create the solution—a single platform to unlock customer insights, enhance experiences, enable personalization, and drive measurable marketing growth.

Welcome to Strum Platform™, the future of personalized financial services marketing.

Strum Platform's founding story
Latino Woman

Our mission

To unlock the potential for data to predict people’s unique life needs and challenges, then deliver highly-personalized solutions that improve lives - across all generations.

Leadership

Mark Weber

Ben Stangland

President

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Lee Allen
COO

Lee Allen

COO

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Bill Hasapidis
Director of Data Analytics

Bill Hasapidis

Director of Data Analytics

Zakir Hossain
Director of Development

Zakir Hossain

Director of Development

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Rachel Jarvinen

Director of Product Management

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Kristine Ziccardi

VP of Managed Services

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Laurie Flanders
VP of Client Solutions

Laurie Flanders

VP of Client Solutions

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Jae Lee
Director of Client Solutions

Jae Lee

Director of Client Solutions

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Debb Westergren

Director of Client Strategy

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Katie Petschke

Director of Product & Professional Services

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Bart Morse
Director of AI & Client Solutions

Bart Morse

Director of AI & Client Solutions

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Read Our Latest Blogs

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October 23, 2024

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Free Webinar: Crack the Code of Core Deposit & Client Growth

Join us for a free webinar on August 21st at 10:00 AM PST where we dive into the essentials of leveraging data insights and audience segmentation for a Data-Driven Deposit Strategy and Personalized Journey program, designed to supercharge your credit union or bank’s growth.

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October 2, 2024

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One Nevada Credit Union selects Strum Platform™ Marketing Analytics CDP Platform

Strum Platform is now one of the leading analytics marketing technologies in the credit union and banking industry. It helps financial leaders actionalize their data to generate new deposits and loans using machine learning and AI, through intelligent targeting and highly personalized marketing automation.

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September 26, 2024

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Strum Platform™ Joins the Jack Henry™ Vendor Integration Program

Strum Platform, an Azure™ cloud-based financial marketing analytics technology, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP).

Want to learn more?

"My 15 years of leading financial institutions gave me a deep understanding of what data teams need to be successful. I believe Strum Platform is the future."
- Laurie Flanders, VP of Client Solutions at Strum Platform