Accelerate deposit, loan and relationship growth with smarter marketing analytics.

Actionable data insights that deepen relationships, personalize journeys and increase marketing results, growth and performance.
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"I love that we have access to accurate, next-day data! Our previous solution was often inaccurate, and we'd have to find the errors on our own. The tools and dashboards available in Strum Platform are miles ahead of the competition."
Hillary Kissell, Director of Marketing at Embold Credit Union

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Enhance customer experiences with intelligent data to enrich people’s lives.

1st Party Behavioral & Transactional Insights

A complete picture of your members total relationship & behaviors

Lifestyle Segments & Custom Personas

Enriched life insights and business intelligence to improve satisfaction

ProfitTrac™
Relationship Profitability

Optimize opportunities to track and increase profitability

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Maya - Young Navigators

27 Years Old, Single
HHI $50,000 - $75,000
Mobile user, Instagram
Dreams of owning a home
Paying off student loans

Hyper-personalized targeting and marketing automation.

Drive higher engagement and sales; improve customer journey results with data-driven personas and intelligent triggers.

Automated Onboarding

Next best cross-selling

"Ideal" Prospect Profiling

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Daily ROI automated and visualized onboarding PowerBI reports

Automatically track “real” account sales conversion and attribution by channel

We automated reporting to save you 100’s of hours of manual spreadsheet tracking and report building

Set and track organization to individual-level goals

Monitor timelines and match them against departments

View all your data in one place at the same time

Automated Onboarding

Daily cross-channel onboarding to personalize journeys and boost results

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Next-Best Cross-Selling

Automatically pinpoint your customers' needs and help them bank smarter

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"Ideal" Prospect Profiling

Find the right audiences and prospects to grow with just a few clicks

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Insights & News

Featured Posts & Recent News

Free Webinar: Crack the Code of Core Deposit & Client Growth

Join us for a free webinar on August 21st at 10:00 AM PST where we dive into the essentials of leveraging data insights and audience segmentation for a Data-Driven Deposit Strategy and Personalized Journey program, designed to supercharge your credit union or bank’s growth.

Up and running in weeks.

Simple data ingestion and API’s allow clients to be enhancing their members lives with enriched insights in weeks.

“We don’t want to just sell products to our members, but empower them with education and timely services that help them live their best life, wherever they are in their journey.”

- Allison Videtti, VP Marketing, Great Lakes CU

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Measuring daily ROI results just got really simple

Daily PowerBI automated sales and attribution results

Cross-channel onboarding metrics and conversions

Save 100’s of hours of manual spreadsheet reports

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Here's what our clients say

"When we signed up for Strum Platform along with Prisma, we were able to replace three vendors, saving us $200,000 annually. This cost savings enabled our executive team to hire a full-time employee to handle marketing automation and more."

Tina Estes

VP of Marketing, Ventura County Credit Union

“We replaced our MCIF with Strum Platform for its advanced member analytics and daily data-driven marketing automation options. We are already collaborating with our data insights and making smarter, faster decisions to improve our member relationship building.”

Aaron Goff

CEO, Embold FCU