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When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens.

Today, successful marketing results require identifying, nurturing and targeting your fastest growing, most profitable and loyal segments; and then delivering a rich, highly personalized set of content and integrated experiences.

Strum Platform™ has added the $1 billion, Chicago, Illinois-based Great Lakes Credit Union, and the $750 million, Saginaw, Michigan-based Team One Federal CU, to their Azure™ cloud-based marketing analytics technology platform.

Inspiring Buy-In: Transforming Member Experience Through Data

When the first wave of the pandemic hit in March, it accelerated a massive shift in digital technologies, forcing organizations overnight to move millions of employees to work at home.

The financial services industry is changing rapidly, and nowhere is this more evident than in the rise of fintech competitors like Chime. These digital-first platforms have captured the attention of younger generations—those in their 20s and 30s—by delivering hyper-personalized, seamless experiences.

SEATTLE, WA., September 16, 2025, Strum Platform™ announced today it signed the $3.6 billion, Dubuque, Iowa-based Dupaco Credit Union to their Customer Data Platform (CDP).

Speed is now the true competitive advantage in banking, as data and insights become widely accessible across the industry. The institutions that win are the ones that can turn signals into automated action fastest, closing the gap between insight and execution.