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When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens.

Today, successful marketing results require identifying, nurturing and targeting your fastest growing, most profitable and loyal segments; and then delivering a rich, highly personalized set of content and integrated experiences.

Strum Platform™ has added the $1 billion, Chicago, Illinois-based Great Lakes Credit Union, and the $750 million, Saginaw, Michigan-based Team One Federal CU, to their Azure™ cloud-based marketing analytics technology platform.

Inspiring Buy-In: Transforming Member Experience Through Data

When the first wave of the pandemic hit in March, it accelerated a massive shift in digital technologies, forcing organizations overnight to move millions of employees to work at home.