Strum Platform Blog

3 leadership habits credit unions can use to turn data into action, align teams, and drive consistent, meaningful growth

FinGoal integrates with Strum Platform to deliver personalized transaction insights, helping financial institutions activate deeper member intelligence at scale.

Banking’s edge is speed. Institutions that win turn widely available data signals into automated action fastest, closing the gap between insight and execution.

Strum Platform™ announces new partners signed to the Marketing Analytics CDP and StrumVoice™ Marketing Automation.

Strum Platform™ announced today it signed the $3.6 billion, Dubuque, Iowa-based Dupaco Credit Union to their Customer Data Platform (CDP).

The financial services industry is changing rapidly, and nowhere is this more evident than in the rise of fintech competitors like Chime.

Join us for a free webinar on August 21st where we dive into the essentials of leveraging data insights designed to supercharge your credit union or bank's growth.

Strum Platform is now one of the leading analytics marketing technologies in the credit union and banking industry.

Strum Platform, an Azure™ cloud-based financial marketing analytics technology, today announced that it has joined the Jack Henry™ Vendor Integration Program (VIP).

How well do you know your profit model? In today’s increasingly competitive financial services industry, member profitability has become a vital topic.

When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens.

In this essential webinar, we delve into the tactics and strategies financial institutions can utilize to attract, retain, and maximize deposit dollars .

Financial institutions today face a fast-rising level of competitive challenges to growing the right members, remaining relevant to consumers.

Inspiring Buy-In: Transforming Member Experience Through Data.

Strum Platform.™ a cloud-based data analytics solution announced the signing of SESLOC Federal Credit Union in San Luis Obispo, CA, as their latest client.

The Covid-19 pandemic accelerated a massive shift in digital technologies, forcing organizations overnight to move millions of employees to work at home.

Strum Platform™ has added the Great Lakes Credit Union, and Team One Federal CU, to their Azure™ cloud-based marketing analytics technology platform.

For over 35 years, the MCIF (Marketing Customer Information File) has been the workhorse for countless credit union and bank marketers.

Today, successful marketing results require identifying and targeting your most profitable, fast-growing loyal segments, then deliver highly personalized experiences

Strum Platform™ announces their newest clients, Great Lakes FCU and Team One FCU, to their Azure™ cloud customer data platform.

Every Credit Union feels they understand their best members. But, in truth, your best members are often the most difficult to understand.

Customers are more loyal to banks that deliver a meaningful customer experience and make efforts to support them in challenging economic times.

The $3.1 billion ORNL Federal Credit Union here has signed on with Strum Platform to use the company’s Azure cloud-based marketing analytics technology platform.

Let’s meet at Booth #918 if richer customer insights that drive deeper relationships and automated marketing ROI results are important to you.

Strum Platform announced today that Clackamas FCU, is the latest client to implement their cloud-based marketing analytics and business intelligence solution.

In 2017, two e-Commerce retail brands, Warby Parker and Bonobos, see a future that includes more brick-and-mortar locations.

Financial leaders rush data roadmaps for digital transformation, but often delay a mission-critical step needed to build a strong analytics program.

Data and Martech transformations can boost personalization and performance, but usually take longer and require more resources than expected.

Financial leaders have plenty of data but need actionable insights to drive adaptive growth, enhance member experiences, and deepen engagement.

Strum Platform™ announced today it signed South Carolina FCU, Ventura County CU, MyUSA Credit Union, and Trailhead CU, to their Azure™ platform.

Digital transformation is one of the most important initiatives that a financial institution can undertake in order to stay competitive.

See you in Denver! Live demos of Strum Platform at #ABABankMktg Conference next week, come say hi to Lee Allen and Randy Schultz. #dataanalytics#marketingautomation

The initial 3 to 6-month period following the acquisition of a new member may be the single most important phase of the entire member journey.

Most organizations know how people bank, but have limited ideas about how to harness that data, build strategies around it and use it to shape future performance.

The Strum Platform team is in San Diego for the Corelations 2023 conference. Let’s meet! Booth #35

Strum™, a strategic marketing and brand consultancy, announced the release of Strum Platform™, a next-gen Customer Data Platform and Business Intelligence solution.