SEATTLE, WA., September 16, 2025, Strum Platform™ announced today it signed the $3.6 billion, Dubuque, Iowa-based Dupaco Credit Union to their Customer Data Platform (CDP).
Strum Platform is a leading data analytics and marketing technology focused on helping credit union and community bank leaders actionalize their data with deep insights that enhance personalization and engagement that boosts performance and growth.
The platform optimizes first-party behavioral and transactional data, combined with enhanced lifestyle insights and ML-predictive triggers, integrated with marketing automation to personalize onboarding and cross-selling journeys that increase results.
Dupaco Credit Union CMO, David Klavitter shared, "After a thorough tech stack review to optimize our data analytics capabilities, we selected Strum Platform for their deep financial insights that help us activate our data to improve relationship-building, and execute our marketing and organizational growth strategies.” “I’m so excited about equipping our talented team leaders with actionable insights and automation to execute Dupaco’s short- and long-term product and digital growth goals, and to improve our members’ financial well-being."
Strum Platform CEO Mark Weber added, “We’re providing our clients deep insights into their members lives with automation and AI to build smarter, simpler journeys that fuel engagement and boost growth.”Weber added, “Some of our clients are increasing their deposit and loan account openings by 8-10 times, improving email rates by 50%, and winning vital younger prospect millennial and GenZ segments.”
About Strum Platform
Strum Platform™ is a Customer Data Platform (CDP) designed for financial institutions to activate consumer and small business data to identify and target their ideal segments and improve experiences and engagement. It leverages generative-AI, business intelligence, predictive triggers, and Strum Voice™, a marketing automation solution to optimize personalization, deepen relationships, automate conversion tracking, and increase data-driven marketing results.
Contact
Laurie Flanders, VP Client Engagement Strum Platform